You could say I’m a bit slow spotting this, but back in 1998, Afterimage Gallery’s owner made some recommendations for photographers’ websites that still hold true:

Pompous artist’s statements: Get rid of those long, rambling poorly written statements that take you days to write and end up saying nothing of substance. The worst offenders are landscape photographers; no one gains oneness with the universe by looking at your picture of a rock. People really say things like this! Most all these statements I read are all similarly metaphysical and preposterous. Often artists’ statements are indeed necessary, but sometimes simple facts or biographical information will suffice. Assuming he would hear something profound, an interviewer once asked the late Imogen Cunningham what thoughts go through her mind when she trips the shutter. She replied that she simply thinks to herself, “I got it!”

He also includes must-have words for your artist’s statement: universal, all-encompassing, transcendent, mystical, deepening, glowing, unchanging, photographic, visionary, luminous, spiritual, life-affirming, artistic, intrinsic, insight, reality, perception, experience, concept, unveiling, realization. But what about pre-visualize?

Let me know if you find wonderful examples of this finest of fine arts.